Feedback CSAT WhatsApp Template for Restaurants
A ready-to-use, Meta-compliant WhatsApp CSAT (customer satisfaction) template built for Indian restaurants, cloud kitchens and QSR chains. It lands right after a meal or delivery, asks one clear question, and lets the guest reply with a single tap — so you capture honest sentiment while the experience is still fresh. Submit it as a utility template, personalise the two variables, and fire it inside the 24-hour service window with InfiQ. Below you get the exact message body, the correct category, sample variable values, quick-tap buttons, and the approval tips that keep it out of the marketing bucket.
Variables
{{1}}= Rahul{{2}}= Spice Garden, Andheri
Verified business
10:24
Preview · as customers see it
When to send this CSAT template
Timing is what makes a feedback request feel considerate rather than intrusive. Trigger this template on a real, completed action — an order marked delivered, a table bill settled, or a dine-in checkout — and fire it inside the 24-hour service window that opens when the guest last messaged you, or immediately after a business-initiated utility send. Restaurants see the sharpest response rates when the ask arrives 30 to 90 minutes after the meal: late enough that the food and service have landed, early enough that the memory is vivid. For delivery-first brands and cloud kitchens, hook it to your rider's 'delivered' status so every order can close its own feedback loop.
- Dine-in: send shortly after the bill is settled or the table is closed
- Delivery / cloud kitchen: trigger on the 'order delivered' event
- Catering & events: send the morning after the function wraps
- Avoid sending during peak service hours when guests won't respond
Why utility is the right category
This message is transactional — it is tied to a specific order or visit the guest just completed, and it carries no offer, discount or upsell. That keeps it firmly in WhatsApp's utility category, which is the cheaper of the paid categories. Since 1 July 2025, WhatsApp bills per delivered message by category rather than per conversation, so each utility CSAT you send is priced as a single delivered utility message. The old 24-hour window still exists, but it is a free customer-service window, not a billing unit. Keep the copy strictly informational and action-linked and you get lower per-message cost, near-instant open rates, and a clean approval path.
- No promotion, coupon or price = stays in utility, not marketing
- Billed per delivered utility message
- The 24-hour window is a free service window, not a per-conversation charge
- Higher deliverability and read rates than SMS or email surveys
Personalising it so it reads 1:1
A CSAT request works because it feels personal, so lean into the two variables. {{1}} carries the guest's first name — pulled from your POS, reservation system or ordering app — so the message opens like a note from your host, not a broadcast. {{2}} names the specific outlet, brand or order so a multi-location group or a delivery aggregator knows exactly which experience is being rated. Match the tone of your brand: a fine-dining restaurant might say 'thank you for dining with us', while a QSR keeps it snappy. The quick-reply buttons (Great / Okay / Poor) do the heavy lifting — guests answer in one tap, and you can route a 'Poor' reply straight to a manager for recovery before it becomes a public review.
- {{1}} = guest first name for a warm, personal open
- {{2}} = outlet, brand or order reference for multi-location clarity
- Buttons capture structured sentiment with zero typing
- Route negative taps to a manager for instant service recovery
Getting it approved fast
Utility templates like this are among the quickest to clear review — usually within a day — provided you submit them cleanly. Choose the utility category on submission, keep every line informational, and never slip in a promotion, discount code or 'order again' nudge; a single promotional phrase can bump it into marketing and trigger a rejection or reclassification. Provide realistic sample values for both variables (a real-looking name and outlet) so Meta's reviewers can see the message in context. If you later want an incentivised follow-up — say, a coupon for guests who rated you 'Great' — build that as a separate marketing template with its own opt-out line rather than bending this one.
- Submit under Utility, not Marketing
- Fill sample values for {{1}} and {{2}} before submitting
- Keep it promotion-free — no offers, codes or upsells
- Re-submit for approval whenever you change the wording
Variations you can copy
Start from the core template and adapt it to your channel and audience. A trimmed one-variable version is ideal for high-volume delivery flows where speed matters. A regional-language edition — Hindi, Tamil, Marathi or your guests' preferred language — lifts response rates in local markets; create it as a separate approved template. And if you want to reward feedback with an offer, that becomes a marketing template, which by Meta's rules must carry a clear opt-out line so recipients can stop future promotional messages.
- Shorter: 'Hi {{1}}, how was your meal today? Tap to rate.' — one variable, fast sends
- Regional: a Hindi or Tamil version of the body, submitted separately for approval
- Incentivised (marketing): add a reward for feedback plus an opt-out line, e.g. 'Reply STOP to opt out'
Like this template? Send it live in 24 hours.
Frequently asked questions
Which WhatsApp category does this template use?+
How is a CSAT message billed?+
Do I still need opt-in to send this?+
Can I edit the wording?+
How fast can I start sending?+
How do I handle a 'Poor' rating?+
Can I add a discount for guests who leave feedback?+
Does InfiQ support regional-language versions?+
Launch your CSAT flow this week
Get this feedback template approved and sending inside the 24-hour window with InfiQ — official Meta Business Partner with transparent ₹ pricing and full BSUID ownership.