Lead Qualification WhatsApp Template for Insurance

Personalise it so it reads like a 1:1 message

Generic blasts get ignored; a message that names the person and the exact plan they asked about gets a reply. Use {{1}} for the lead's first name, {{2}} for the specific product they showed interest in — a Term Life plan, Family Floater Health, Motor Own-Damage renewal — and {{3}} for the single qualifying question that moves the quote forward. Keep {{3}} to one decision-relevant fact (age band and smoker status for term, IDV for motor, pre-existing conditions for health) rather than a long form; the reply buttons then let the lead advance in one tap without typing. The tighter the personalisation, the more it feels like a licensed advisor reaching out personally, which is exactly the impression a regulated insurance brand wants to make.

• {{1}} — lead's first name (e.g. Rahul, Priya)
• {{2}} — the exact product they enquired about
• {{3}} — one qualifying question tied to that product
• Buttons — Get a quote, Book a callback, Talk to an advisor

Getting it approved by Meta the first time

Submit this as a Utility template. It qualifies because it is strictly transactional — it responds to an action the customer took and helps them complete a request, with no promotional language. That distinction matters: adding a discount, a 'limited-time offer', or any push to buy reclassifies it as marketing and can trigger rejection or a higher-cost category. Provide realistic sample values for all three variables (Meta reviewers reject templates with blank or nonsensical placeholders), keep the wording clear and free of policy jargon or exaggerated benefit claims, and make sure the buttons map to genuine next steps rather than upsells. Approval typically lands within a day, and InfiQ's template management flags category and formatting issues before you submit so you avoid a rejection round-trip.

• Keep it informational — no offers, discounts, or urgency language
• Fill in sample values for {{1}}, {{2}} and {{3}} before submitting
• Avoid misleading benefit or 'guaranteed return' claims (also an IRDAI-sensitive area)
• Match buttons to real actions, not promotions

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, every template is charged per delivered message by category. This lead qualification template is a Utility message, so it bills at India's utility rate — the cheapest of the paid categories — and only when the message is actually delivered. Replies the customer sends back inside the 24-hour service window are part of a free service window, not separately billed. InfiQ applies transparent ₹ pricing (ex-GST), so what you see in the cost calculator is what a run of qualification messages will actually cost. For a lead engine, the economics are compelling: qualifying and re-engaging warm insurance enquiries over WhatsApp costs a small fraction of a call-centre dial-out or a paid re-marketing click.