Promotional Offers WhatsApp Template for Hospitals & Clinics

Personalise it so it reads as care, not a blast

The variables exist so every message feels addressed to one patient. Merge the patient's first name into {{1}}, name the exact package in {{2}}, and show a transparent price in {{3}} — including the original price so the saving is honest and self-evident. Use {{4}} to spell out what the package actually includes (the specific tests or consultations) because in healthcare a vague 'special offer' erodes trust, while 'includes CBC, lipid profile and thyroid' earns it. Put a real deadline in {{5}} and your branch or location in {{6}} so a patient with multiple options knows exactly where to go. Segment before you send: a full-body check-up offer belongs with adults over 30, a paediatric wellness package with parents, an eye camp with your ophthalmology list. Personalisation plus segmentation is what separates a 40%+ read rate from an ignored broadcast.

Get it approved the first time

The single biggest cause of rejection here is category mismatch — this is promotional, so submit it as Marketing, never Utility. Provide a realistic sample value for every variable so Meta's reviewer can see the finished message; blank or placeholder samples slow approval. Keep every claim truthful and evidence-backed to stay inside both Meta's commerce policy and India's ASCI code — do not promise cures, guaranteed results or exaggerated savings, and make sure a discounted price was genuinely the prior price. Healthcare content also draws extra scrutiny, so avoid alarmist or fear-based wording and steer clear of restricted areas (no promotion of prescription drugs, and be careful with anything that could read as a diagnostic guarantee). Approval usually lands within a day; once approved you can send instantly from InfiQ.

• Submit as Marketing category, not Utility
• Fill a real sample for each variable before submitting
• Keep the opt-out line in the body — it is required for marketing
• No cure claims, guarantees or fear-based language
• Ensure the 'was' price reflects a genuine earlier price

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category. This template bills at the marketing rate, applied to each message that is actually delivered to a patient — undelivered messages are not charged. The 24-hour service window still exists, but it is a free window for replying to patient-initiated messages, not a billing unit, so it does not change what a broadcast like this costs. InfiQ shows transparent ₹ pricing on Meta's live marketing rate card (ex-GST), so you can forecast a campaign cleanly: estimated delivered volume multiplied by the current marketing rate. Broadcast smartly by tightening your opt-in segments — a smaller, well-targeted list of patients who want the offer beats a large untargeted one on both cost and conversion.

Variations you can copy

One template rarely fits every campaign, so keep a few approved variants ready. A shorter version trims the message to the package name, price and deadline for quick festival sends. A camp-registration version swaps the 'Book a slot' button for a registration link and adds the camp date. A regional-language version — Hindi, Marathi, Tamil or whatever your patients read — often lifts response rates in tier-2 and tier-3 catchments far more than any wording tweak in English. Each variant is a separate template that needs its own approval, but once live they let you match the message to the patient without rewriting from scratch.

• Shorter: package name + price + deadline only
• Camp version: registration link button and camp date
• Regional language: Hindi or your patients' local language
• Membership push: annual health-plan enrolment with member price