Promotional Offers WhatsApp Template for Hospitality

Personalise it so it reads like a concierge, not a blast

The difference between a promo that converts and one that gets muted is how personal it feels. Use {{1}} for the guest's first name and {{3}} for the specific property or outlet — a guest who stayed at your Goa resort should not receive a Manali offer. Tailor {{2}} and {{4}} to a real segment: past guests get a returning-guest rate, birthday-month guests get a dining voucher, and corporate bookers get a midweek package. Where you hold language preference, build a Hindi or regional-language version rather than translating on the fly. The more the message mirrors what you would say to a returning guest at the front desk, the better it performs — and the less likely it is to be reported as spam, which protects your sending quality rating.

• {{1}} name and {{3}} property for genuine 1:1 relevance
• Segment {{2}}/{{4}} by stay history, occasion or booker type
• Create a Hindi or regional-language variant for local audiences
• Send at journey moments that matter — post-checkout, birthday month, off-season

Opt-in, opt-out and staying compliant

Marketing templates can only go to guests who have opted in to receive promotions from your business — a booking alone is not blanket marketing consent, so capture a clear promotional opt-in at reservation, on your Wi-Fi splash page, or via a WhatsApp opt-in flow. Every promotional message must give a simple way out; this template includes a 'Reply STOP to opt out' line and a Stop promotions button, and InfiQ automatically suppresses anyone who opts out so they are never messaged again. Keep offer claims truthful and honour them at the property — inflated 'up to 70% off' language that few rooms actually qualify for invites both Meta policy action and ASCI scrutiny. Respecting consent and honouring the deal keeps your number in good standing and your delivery rates high.

• Collect explicit promotional opt-in — a booking is not marketing consent
• Keep the opt-out line and honour STOP requests automatically
• Make discount and validity claims accurate and deliverable
• Protect your quality rating by only messaging engaged, opted-in guests

Approval notes specific to this template

Submit this as Marketing — it promotes an offer, and mis-filing a promotional message as Utility is the single most common rejection reason. Provide a realistic sample value for every variable ({{1}} through {{5}}) so Meta's reviewers can see the message reads as a coherent, non-abusive offer; vague or empty samples slow approval. Avoid all-caps shouting, excessive emojis and misleading urgency, and keep the body tightly focused on one offer. Approved templates are typically ready within a day, after which you can send instantly to your opted-in guest lists through InfiQ's template management, with variable mapping and version history handled for you.

• File as Marketing, never Utility, to avoid the top rejection cause
• Give a real sample for each of {{1}}–{{5}} to speed review
• Skip all-caps, emoji spam and misleading claims
• Manage versions and variable mapping in InfiQ template management

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category — and this template bills at the marketing rate for every message that reaches a guest. The old 24-hour window still exists, but as a free customer-service window for replies, not as a billing unit. With InfiQ you pay transparent ₹ pricing (ex-GST), so you can model a seasonal campaign precisely: multiply your opted-in audience by the marketing per-message rate to get campaign cost, then weigh it against the room-nights or covers a single filled weekend recovers. For perishable hospitality inventory, one converted booking usually pays for a large send.