A ready-to-use, Meta-compliant WhatsApp CSAT (customer satisfaction) template built for Indian D2C brands. It fires right after a real touchpoint — an order delivered, a return processed, a support ticket closed — and asks one clean question with tap-to-rate buttons. Because it is tied to a genuine transaction and carries no promotion, it submits as a Utility template: fast to approve, cheaper to send, and read within minutes instead of sitting unopened in an inbox. Copy the body, drop in your variables, and start collecting rating data over WhatsApp with InfiQ.
Live previewfeedback_csat
Hi {{1}}, thanks for shopping with {{2}}! Your order {{3}} was delivered on {{4}}. How would you rate your experience? Your rating takes one tap and helps us do better.
Variables
Template at a glance
A Utility-category WhatsApp template that asks a D2C customer to rate a specific order or interaction using three quick-reply buttons — approved fast, billed at the utility rate per delivered message, and sent within the 24-hour window through InfiQ.
Timing is what makes a CSAT survey feel helpful rather than nagging. For D2C brands the strongest moment is 12–48 hours after delivery, when the customer has actually opened the box and formed an impression — early enough to catch a disappointed buyer before they leave a public review, late enough that they have genuinely used the product. The template also works beautifully at the close of a support conversation ('How did we do resolving your query?') and after a return or exchange is completed. Avoid firing it mid-order, on the same day as a shipping delay notification, or more than once per interaction — repeat rating requests are the fastest way to earn a block. Send one CSAT per event, tie every send to a real action, and you keep both response rates and delivery quality high.
A CSAT that asks the customer to leave WhatsApp and load a web survey loses most of its respondents at the tap. This template keeps the entire rating inside the chat: three quick-reply buttons that resolve in a single tap and send a structured reply your automation can read instantly. A tap on 'Loved it' can trigger a review-request flow; 'Not great' can route the conversation to a human agent or open a service window so you can recover the customer before they churn. Because the customer's button tap re-opens the 24-hour service window, any follow-up you send in that window — a thank-you, a discount for a bad experience, an apology — is a free service message, not a fresh billed template. That branching, in-chat experience is the whole point of running CSAT on WhatsApp instead of email or SMS.
Generic CSAT blasts get ignored; a message that names the exact order and date feels like a real person checking in. The four variables in this template — customer name, brand, order ID and delivery date — do the heavy lifting. Populate them straight from your order-management system or e-commerce platform at send time so every message is specific: 'Hi Ananya, your order #BC10428 was delivered on 8 Jul.' Keep the brand voice consistent with your packaging and confirmation messages so the CSAT feels like a continuation of the same relationship, not a stray survey. If you sell across regions, clone the template into Hindi or your customers' primary language — a rating request in someone's own language consistently earns more replies. InfiQ's template management makes variable mapping and multi-language versions straightforward to maintain in one place.
This template qualifies for the Utility category because it is transactional — it references a specific completed order and asks only for feedback, with no offer, discount or upsell anywhere in the body or buttons. Submit it as Utility, provide realistic sample values for all four variables (Meta reviewers reject templates with empty or placeholder-looking samples), and keep the wording strictly informational. The single most common reason a CSAT template gets bumped to Marketing — or rejected outright — is sneaking in a promotion: 'rate us and get 10% off' turns a utility message into marketing and changes both the category and the billing. If you genuinely want to reward feedback, keep that incentive in a separate marketing template with a proper opt-out line, and let this utility CSAT stay clean. Approvals for well-formed utility templates typically land within a day, after which you can send instantly through InfiQ.
Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category. This CSAT template bills at the Utility rate — the lower tier — for each delivered message, and the customer's button tap opens a free 24-hour service window in which your follow-ups (thank-you notes, agent hand-offs, apology messages) carry no additional template charge. Through InfiQ you pay transparent ₹ pricing (ex-GST), so your per-message cost is easy to forecast against monthly send volume. For most D2C brands the payback is direct: catching a dissatisfied customer inside the service window and resolving it privately is far cheaper than absorbing a public one-star review and the lost repeat purchases behind it.
Open it in InfiQ with the body, variables and buttons already filled in. Pick a name, submit for approval, and you can be live on the official WhatsApp Business API in about 2 hours.
Same category, different moment in the journey — most teams approve two or three of these together.
A compliant, copy-paste WhatsApp abandoned cart template for D2C brands, submitted as Marketing with an opt-out line, name/product/incentive variables and two quick-reply buttons — approved and sendable through InfiQ.
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Use this template — Delivery Tracking WhatsApp Template for D2C Brands (opens in a new tab)Approve this CSAT template once and let InfiQ fire it automatically after each order — catching unhappy customers privately before they leave a public review.