Which WhatsApp category is this event reminders template?+
Utility. It is transactional — tied to a real event the customer registered for or bought a ticket to — and carries no promotional content, so it qualifies for the utility category and its lower per-delivered-message rate.
Does it need opt-in?+
Yes. Opt-in and consent still apply to utility templates. The message must follow a genuine, customer-initiated action such as an RSVP or ticket purchase, and the customer must have opted in to receive WhatsApp messages from your brand.
Can I edit the wording?+
Yes. You can change the copy, add or remove variables, and adjust buttons, then re-submit for approval. Just keep it strictly informational so it stays within the utility category — any promotional language will reclassify it as marketing.
How fast can I start sending?+
Utility templates like this usually clear Meta's review within about a day. Once approved, you can send instantly and at scale through InfiQ, triggered from your event platform, CRM or a scheduled campaign.
How is this template billed?+
WhatsApp bills per delivered message by category since 1 July 2025. Each proactively sent reminder bills at the utility rate. Replies you send inside the free 24-hour service window may carry no template charge. InfiQ applies transparent ₹ pricing on that rate card, ex-GST.
Can I add a discount or promo to the reminder?+
No — not to this template. Adding an offer, code or upsell turns it into a marketing message and risks rejection or the higher marketing rate. Build promotions as a separate marketing template that includes an opt-out line.
Can I send it in Hindi or another regional language?+
Yes. Create a separate version of the template in Hindi, Tamil, Marathi, Bengali or your customers' language and submit each one for approval. Regional-language reminders typically get read faster by D2C audiences outside the metros.
Can I attach the ticket or entry pass?+
Yes. Add the ticket, QR pass or event PDF as the template's header media so it travels with the reminder, and use the 'View ticket' button to surface the entry code with a single tap.