From packed to delivered, keep every customer In the loop.

Yes — even transactional messages require opt-in under Meta policy. Capture it with a checkbox at checkout or during order confirmation, and InfiQ stores the consent record with timestamp and source so you can produce it on request.

Each template is submitted to Meta once and reused for every order. Status updates fall into the utility category, which typically approves within minutes, and InfiQ gives you ready-made drafts for each stage so you're not writing from scratch.

Shopify, WooCommerce and most OMS platforms fire webhooks on status changes, which InfiQ maps to templates — no polling needed. Courier events like out-for-delivery come from your logistics partner's API or aggregators such as Shiprocket, passed through the same trigger layer.

Four to five per order is the sweet spot: confirmed, shipped, out for delivery, delivered, plus an ETA on delivery morning. Collapse events that happen within an hour into one message, and skip the packed stage if you ship same-day.

Baseline your where-is-my-order volume for two weeks before launch, then compare after. InfiQ's analytics show delivered and read rates per status template, and inbound chats can be tagged WISMO so the deflection number is a report, not a guess.

An exception template fires with the new expected date and a Reschedule button. If the customer replies with something the flow can't handle, the chat routes to your shared team inbox with full order context attached.