Shiprocket WhatsApp Integration

NDR recovery: where this integration pays for itself

Non-delivery reports are the quiet profit-killer of Indian e-commerce — a large share of COD and even prepaid shipments fail on the first attempt because the customer wasn't home, the address was incomplete, or the phone went unanswered. Email and SMS rarely rescue these. A WhatsApp NDR message is different: the customer sees it, and InfiQ lets them confirm the address, pick a re-attempt date, or reschedule directly in the chat. Those replies sync straight back to your team's InfiQ inbox and can be pushed to Shiprocket, so a courier re-attempt gets scheduled without a single phone call. For high-COD catalogues, turning first-attempt failures into successful second attempts is often the single biggest reason to wire Shiprocket to WhatsApp at all.

No-code setup in four steps

You do not need a developer to launch this. The whole flow is configured from the InfiQ dashboard and, for most stores, goes live the same day once your WhatsApp templates are approved by Meta. Connect once, map your events to templates, choose which automations to switch on, and send yourself a test parcel event before you go live. Advanced teams can layer custom logic — conditional routing, CRM enrichment, order-value thresholds — through InfiQ webhooks, but that is entirely optional.

• Connect your Shiprocket account to InfiQ using your Shiprocket API credentials
• Map each Shiprocket event (dispatched, out-for-delivery, NDR, delivered, RTO) to an approved WhatsApp template
• Switch on only the automations you want, per event type and per courier if needed
• Run an end-to-end test with a sample shipment, confirm the message renders correctly, then go live

Built for the way Indian D2C and marketplaces actually ship

Different catalogues need different post-purchase journeys. A fashion or accessories brand leans on delivery feedback and repeat-purchase nudges; a high-value electronics seller cares most about signature-on-delivery confirmation and RTO prevention; a grocery or perishables business needs tight out-for-delivery timing windows. InfiQ's automations are configurable per business type, so you are not forced into one generic template. Because Shiprocket already aggregates dozens of courier partners — Delhivery, Bluedart, Ekart, XpressBees, Ecom Express and more — you get a single, consistent WhatsApp experience regardless of which courier actually carries the parcel. Your customer sees your brand and your tracking link, never a raw courier SMS.

Why route it through InfiQ instead of a static plugin

Plenty of tools will send one hard-coded 'shipped' message and stop there. InfiQ wires the full loop: events flow in from Shiprocket, categorised WhatsApp messages flow out, and customer replies flow back into a shared team inbox where an agent can take over any conversation. It all runs on a WhatsApp Business Account you own — your own BSUID and sender identity — so you are never renting a shared number or held hostage on someone else's account. Pricing is transparent: you pay Meta's live per-message rates by category on top of InfiQ's clearly stated ₹ platform pricing (ex-GST), with no per-conversation guesswork since Meta moved to per-delivered-message billing in July 2025. As an official Meta Business Partner, InfiQ keeps your account compliant with WhatsApp's template and quality rules so your automations don't get throttled.