CRM integration
Native connector coming soonFreshsales + WhatsApp via InfiQ
Freshsales workflows plus InfiQ templates give every lead a WhatsApp response in seconds and every lifecycle stage its own journey — without your reps lifting a finger.
How the data flows
Freshsales
your system
InfiQ
rules + templates
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Live syncWhy connect
What syncing Freshsales unlocks
Four flows teams typically wire up first when Freshsales starts talking to WhatsApp.
Second-one lead response
Freshsales workflow webhooks call InfiQ the instant a lead is created, so the first WhatsApp touch lands while your competitor is still drafting an email.
Lifecycle-stage journeys
Map each Freshsales lifecycle stage to a message sequence — new, engaged, qualified, customer — and let stage changes advance the journey automatically.
Contact sync and segmentation
Sync Freshsales contacts with their fields into InfiQ lists, then broadcast by territory, deal size or product interest instead of blasting everyone.
Routed to the right owner
Inbound WhatsApp replies open in InfiQ's shared inbox and can update the Freshsales record, keeping the assigned owner in the loop automatically.
How it works today
Connect today with webhooks and the REST API
No waiting on a connector: Freshsales and InfiQ can talk today over the same rails the native integration will use.
- 1
Create your API credentials
Sign in to the InfiQ dashboard and generate a scoped API key — it takes about a minute.
- 2
Wire Freshsales events to InfiQ
Point Freshsales's webhooks or automation layer at the InfiQ REST API, and subscribe to InfiQ webhooks for replies and delivery states.
- 3
Send approved templates
Trigger pre-approved WhatsApp templates with live data, and handle inbound replies in the shared team inbox or your own system.
Example flows
- Lead created in Freshsales → workflow webhook → welcome template within seconds
- Lifecycle stage becomes 'Qualified' → case-study template with a booking link
- Inbound reply → InfiQ webhook → Freshsales contact updated with the conversation
Endpoint references, payload examples and sandbox keys are in the developer docs.
Native Freshsales integration
A connector configured from the InfiQ dashboard: authorise Freshsales, map lifecycle stages and fields to templates, and sync contacts on a schedule — replacing workflow webhooks with a guided setup.
Native integration coming soon — connect today via webhooks and the REST API. Flows you build now carry over unchanged when the connector ships: it replaces the wiring, not your templates or automations.
Where it fits
Teams that pair Freshsales with WhatsApp
See how businesses in these industries run the flows above end to end on InfiQ.
Related
Where this integration fits
FAQ
Freshsales integration — common questions
Is the Freshsales integration available now?
Yes — you can connect Freshsales to InfiQ today using webhooks and the REST API. What is still in development is the native one-click connector; until it ships, the connection is API-based rather than point-and-click.
What can I automate between Freshsales and WhatsApp?
Instant responses to new leads, lifecycle-stage message journeys, segmented broadcasts from synced contact fields, demo and meeting reminders, and inbound WhatsApp replies updating the Freshsales record.
Do I need developers to set this up?
For the direct API route, yes — a developer typically wires up the first flow in a few hours using our docs at /developers. If you have no engineering bandwidth, you can bridge Freshsales and InfiQ through Zapier or Make without writing code. The native connector will remove the technical step entirely.
When is the native connector coming?
Native connectors roll out in phases and we do not publish dates we cannot keep — talk to us for the current roadmap. Building on the API today is safe: when the connector ships it replaces the plumbing, not your templates or message flows.
Put Freshsales on WhatsApp this week.
Start with the API today and switch to the native connector when it lands. Our team will map the flow in a 20-minute call.