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Meta Business Partner

Bitrix24 WhatsApp Integration

Bitrix24 keeps your leads, deals, tasks and pipeline in one place — but a CRM only earns its keep when it acts. The InfiQ Bitrix24 WhatsApp integration turns each CRM event into a timely message on the channel Indian customers actually open: WhatsApp. When a lead lands in your funnel, a deal moves to a new stage, or a task deadline approaches, InfiQ fires the right official WhatsApp template automatically — and routes the customer's reply straight back into the Bitrix24 timeline. No spreadsheet exports, no copy-pasting numbers, no reps toggling between tabs. Built on the official WhatsApp Business API and run by an official Meta Business Partner, it gives your sales and support teams a reliable, compliant way to reach buyers where they respond fastest.

Connect {tool} free
InfiQ connects Bitrix24 to the official WhatsApp Business API so CRM events — new leads, stage changes, task reminders — automatically send WhatsApp templates, with replies synced back into the Bitrix24 timeline. Runs on a WhatsApp account you own (BSUID), with transparent ₹ pricing (ex-GST).

How the data flows

Bitrix24

your system

lead.created

InfiQ

rules + templates

→ welcome_lead
Customer

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delivered · read

Live sync

What the Bitrix24 WhatsApp integration does

At its core, this integration listens to your Bitrix24 CRM and speaks on WhatsApp. Every meaningful change in Bitrix24 — a lead created from a web form, a deal dragged into a new pipeline stage, a task or activity coming due — becomes a trigger. InfiQ maps that trigger to an approved WhatsApp template, personalises it with fields pulled from the Bitrix24 record (name, deal value, appointment time, order ID), and delivers it over the official WhatsApp Business API. Crucially, it is not a one-way broadcast: when the customer replies, that message flows back into the Bitrix24 contact and deal timeline so your reps work from a single, complete history. The result is a closed loop — events in, WhatsApp out, replies synced back — that keeps your CRM and your conversations perfectly in step.

  • Trigger on new leads, contacts, deal stage changes, and due tasks
  • Personalise templates with Bitrix24 fields like name, deal amount, and dates
  • Deliver via the official WhatsApp Business API, not an unofficial workaround
  • Log inbound replies back onto the Bitrix24 timeline for full context

Use cases that move the pipeline

The value shows up in everyday sales and support moments where speed decides the outcome. A fresh inbound lead gets an instant WhatsApp acknowledgement while your interest is still hot, instead of waiting for a rep to notice the row. As a deal advances through stages, buyers receive stage-appropriate nurture — a proposal recap when they reach negotiation, a payment link when they hit 'won', a re-engagement nudge if they stall. Task and follow-up reminders reach the customer directly rather than sitting unread in an internal queue. And because replies sync back, a prospect answering 'yes, send the quote' updates the same deal your team is already watching. Teams typically use these patterns to shorten first-response time, cut no-shows, and keep momentum on deals that would otherwise go cold between CRM stages.

  • Instant WhatsApp welcome the moment a lead enters Bitrix24
  • Stage-based nurture messages tied to your exact pipeline
  • Appointment, task, and follow-up reminders that actually get seen
  • Two-way reply sync so answers land back on the right deal

How setup works, at a high level

Getting live is a short, mostly no-code process. First, you connect Bitrix24 to InfiQ using Bitrix24's webhook and REST access so InfiQ can receive events securely. Second, you map each Bitrix24 event you care about to an approved WhatsApp template and bind the template's variables to the matching CRM fields. Third, you switch on only the automations you actually want — there is no all-or-nothing toggle, so you can start with a single 'new lead' flow and expand later. Finally, you run the whole path end-to-end with a real number to confirm the message content, personalisation, and reply sync behave as expected before going live. If you need conditional branching or custom logic, webhooks let you add it, but most teams launch without touching code.

  • 1. Connect Bitrix24 to InfiQ via webhooks / REST access
  • 2. Map Bitrix24 events to approved WhatsApp templates and fields
  • 3. Enable only the automations you need, one at a time
  • 4. Test end-to-end with a real number, then go live

Why InfiQ for Bitrix24 rather than a basic connector

Many providers stop at pushing a single static message when a record changes — useful, but shallow. InfiQ wires the full loop: events in, personalised WhatsApp out, and replies synced back onto the Bitrix24 timeline, so the conversation and the CRM never drift apart. Just as important, everything runs on a WhatsApp Business account you own, identified by your BSUID (Business-Scoped User ID), which means your number, your approved templates, and your quality rating stay yours — not locked inside a reseller's shared setup. Because InfiQ is an official Meta Business Partner, template approvals, opt-in handling, and policy compliance are handled properly rather than improvised. Pricing is transparent: WhatsApp bills per delivered message by category, and InfiQ applies clear ₹ pricing (ex-GST) so you can forecast costs with confidence.

  • Full closed loop, not a one-way static message
  • Runs on a WhatsApp account you own via your BSUID
  • Official Meta Business Partner handling approvals and compliance
  • Transparent ₹ pricing (ex-GST)

Talk to InfiQ

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Frequently asked questions

Does Bitrix24 sync with WhatsApp automatically?+
Yes. Once connected, Bitrix24 events — a new lead, a deal stage change, or a due task — trigger the mapped WhatsApp template in real time through the official WhatsApp Business API, with no manual export or copy-paste.
Do I need to write code to set it up?+
No. You connect Bitrix24 to InfiQ through webhooks and map events to templates in the interface. Custom conditional logic is available via webhooks if you want advanced routing, but it is entirely optional.
Can customer replies sync back into Bitrix24?+
Yes. Inbound WhatsApp replies are logged back onto the relevant Bitrix24 contact and deal timeline, so your reps see the full conversation history in the CRM alongside calls and emails.
How is WhatsApp messaging billed?+
WhatsApp charges per delivered message by category — marketing, utility, or authentication — since Meta moved off per-conversation billing in July 2025. InfiQ applies transparent ₹ pricing (ex-GST). The 24-hour service window is a free window to reply, not a billing unit.
Which Bitrix24 events can trigger a WhatsApp message?+
Common triggers include a new lead or contact created, a deal moving to a specific pipeline stage, and a task or activity falling due. You choose exactly which events fire which templates during setup.
Do I own the WhatsApp number and account?+
Yes. The integration runs on a WhatsApp Business account you own, identified by your BSUID (Business-Scoped User ID), so your number, templates, and quality rating stay with you.
Do I need customers to opt in before messaging them?+
Yes. WhatsApp requires a valid opt-in before you send template messages. As an official Meta Business Partner, InfiQ helps you capture and manage opt-ins so your outreach stays compliant and your number stays in good standing.
Can I test before going live?+
Absolutely. The recommended flow is to map and enable your automations, then run the full path end-to-end with a real number to confirm templates, variables, and reply sync all work before switching them on for customers.

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