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Glossary

Embedded Signup

Core concepts

Definition
A Meta-hosted flow that lets a business connect its number and create a WhatsApp Business Account through a partner in minutes.

What Embedded Signup means

Embedded Signup is the Meta-hosted onboarding flow that a partner like InfiQ launches so a business can get onto the WhatsApp Business API without leaving the partner's dashboard. It appears as a Facebook login popup where the business signs in with its Meta account, picks or creates its WhatsApp Business Account (WABA) and phone number, and authorises the partner — all in a few minutes.

Because the flow runs on Meta's own infrastructure and uses OAuth, the business grants access without ever sharing a Meta password with the partner, and Meta captures the permissions and account details directly. It is the modern replacement for slower, manual onboarding that involved back-and-forth over credentials and account IDs.

InfiQ uses Embedded Signup so customers can connect a number and start setup fast, with business verification and the WABA created as part of the same guided flow.

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