How to apply for the WhatsApp green tick on the Business API

Step 1 — Get the eligibility groundwork in place

Most rejected applications fail here, before the request is even submitted, because the account underneath isn't ready. Complete this checklist with InfiQ before you touch the green tick request:

• Complete Meta Business Verification for your Business Manager — the legal-entity check with your registration documents (CIN/GST or equivalent).
• Register your phone number on the WhatsApp Business API and get your display name approved by Meta so it matches your real, publicly-known brand name.
• Fill in your business profile completely: logo, description, category, website, address and email — an empty or generic profile reads as low-trust to a reviewer.
• Confirm your messaging quality rating is healthy (green) and you have no active policy strikes or blocks on the number.
• Make sure your brand name is used consistently on your website, social profiles and any press — mismatches between your display name and your public identity are a quiet killer.

Step 2 — Submit the green tick request from WhatsApp Manager

Once the groundwork is solid, the actual application is short. Working from the WhatsApp Manager (accessible via your Business Manager, which InfiQ helps you navigate), the flow is:

• Open WhatsApp Manager and select the WhatsApp Business Account and the phone number you want verified.
• Go to the account/phone-number settings and find the option to request the Official Business Account (green tick) — sometimes surfaced as an 'Advanced' or verification setting.
• Submit the request. There is no long form to write — Meta primarily evaluates external notability, not what you type in the box.
• Note the request as pending. You cannot expedite it; the badge simply appears on your profile if and when Meta approves.
• If it's greyed out or unavailable, that usually means a prerequisite (business verification or display-name approval) is still incomplete — loop back to Step 1.

Step 3 — Strengthen notability while the review is pending

Because Meta is looking for independent proof that your brand matters, the time between submitting and hearing back is not wasted — it's when you can materially improve your odds. Notability is built outside WhatsApp, so focus your effort where reviewers actually look. Ensure your brand is covered in reputable, third-party publications and news sources rather than only owned channels; keep your Facebook and Instagram business presence active and consistently named; and make sure a simple search for your brand returns a coherent, professional picture. Smaller or newer businesses often aren't notable enough yet, and that's the honest gap — the fix is to build genuine public presence, not to reapply repeatedly. InfiQ can point you to what typically moves the needle, but no partner can manufacture notability you don't have.

Step 4 — After a decision: approved, or reapply smarter

If you're approved, the green tick appears automatically next to your business name in customer chats and your profile — there's nothing further to enable. Protect it by keeping your quality rating high and avoiding disruptive changes: a significant display-name change can trigger re-review and put OBA status at risk, so lock your name in before you apply, not after. If you're rejected, Meta rarely gives a granular reason, and 'insufficient notability' is by far the most common cause. Don't spam resubmissions; instead, close the gap that failed you — more third-party coverage, a fully-completed and consistent profile, a cleaner quality history — then reapply after a reasonable interval. Meanwhile, your API keeps working normally: you can send marketing, utility and authentication messages, all billed by Meta per delivered message by category, with InfiQ applying transparent ₹ pricing (ex-GST). The badge boosts trust; it was never a gate on operating.