Know what every message achieved.
Campaign funnels, message costs and team performance — this track turns the reporting views into decisions you can act on.
What you'll learn
The analytics track, at a glance
Dashboards are only useful if you know which number to move. Each tutorial pairs a metric with the action it should trigger.
- Which metrics matter at each stage: delivered, read, replied and clicked
- How to track message costs by template category and keep spend predictable
- How to measure agent response times and resolution in the shared inbox
- How to spot a declining trend early — before it becomes a quality-rating problem
- How to export campaign and conversation data for deeper analysis
On the roadmap
Planned tutorials in analytics
The curriculum is locked; the articles are in production. Here's exactly what's coming to this track.
- 01
Read the campaign funnel
Coming soonFrom sent to clicked — what a healthy funnel looks like and where drops usually happen.
- 02
Track messaging spend by category
Coming soonSee what marketing, utility and authentication messages actually cost you each month.
- 03
Measure team performance in the inbox
Coming soonFirst-response time, resolution time and conversation load per agent — and sensible targets for each.
- 04
Spot trouble before it costs you
Coming soonThe early-warning metrics — rising blocks, falling read rates — and what to change when they move.
- 05
Export data for deeper analysis
Coming soonGet campaign and conversation data out of InfiQ and into your own spreadsheets or BI tools.
The first batch of step-by-step articles starts with onboarding and rolls out track by track. Until then, the blog covers the fundamentals in depth and the developer hub documents the REST API and webhooks.
Keep exploring
Related to analytics
FAQ
Frequently asked questions
Can I see revenue attribution for campaigns?
Campaign reports cover delivery, reads, replies and button clicks out of the box. Tying messages to orders depends on connecting your commerce data via webhooks and the REST API — the integrations track covers the pattern.
How current is the reporting data?
Delivery and read statuses update as Meta sends status callbacks, so campaign dashboards reflect near-real-time state rather than a nightly batch.
Can I report on individual agents?
Yes. Inbox analytics break down response time, resolution time and handled conversations per agent, which is enough to run a fair weekly review.
Put the tutorials to work on a live account.
Get onboarded on the official WhatsApp Business API in as little as 24 hours — with a team that answers.