How long will your broadcast actually take? Plan it in seconds

The number of UNIQUE customers you can start conversations with in a rolling 24-hour window. New unverified numbers start at 250, verified businesses at 2,000, then 10,000, 100,000 and unlimited as volume and quality hold up. Replies inside an open service window don't consume it.

Because the limit is rolling, not calendar-based: if you send at 9 am today, that allowance frees up at 9 am tomorrow — not at midnight. Scheduling each batch at least 24 hours after the previous one keeps you safely inside the window.

It plans at half your tier per day. Per Meta's published guidance, consistently reaching about half your limit with a healthy quality rating is what triggers automatic tier upgrades — and a fresh number that blasts its full limit on day one is the classic way to get flagged instead.

Tiers can't be bought — they're earned through volume and quality. The practical path is exactly what the planner shows: send in daily batches, keep engagement healthy, and the limit typically rises on its own within days to weeks.

Yes — send to your most engaged, most recently opted-in segments first. Early batches set the quality signals that decide whether your tier rises or falls before the rest of the list goes out.