Promotional Offers WhatsApp Template for Food Delivery

How to personalise it well

The five variables turn a generic blast into a 1:1 message. Use {{1}} for the customer's first name, {{2}} for a named campaign so the offer feels like an event rather than a discount code, {{3}} for the exact saving, {{4}} for the cuisine or dish the customer actually orders, and {{5}} for a tight expiry that creates genuine urgency. The single biggest lift comes from {{4}}: pulling a customer's favourite category — 'biryani & rolls', 'South Indian thalis', 'late-night pizzas' — from their order history makes the message unmistakably relevant. Keep the body short so it renders without a 'Read more' cut-off on smaller phones, and make sure the variable values you submit as samples are realistic, because reviewers judge the template on how the filled-in version reads, not the raw {{ }} placeholders.

• {{1}} first name — never the full formal name
• {{4}} favourite cuisine or dish pulled from order history
• {{5}} a real deadline (same day / this weekend) for urgency
• Keep the body under ~2 lines so nothing gets truncated
• Match the button label to the action ('Order now', not 'Click here')

Buttons that drive a one-tap order

This template uses up to three buttons to shorten the path from message to checkout. A primary 'Order now' button as a URL button deep-links straight to the offer or a pre-filled cart in your app or web ordering page, so the customer skips browsing. A secondary 'View all offers' button sends them to your live promo page for the day. The third button, 'Stop offers', is a quick-reply that lets customers opt out in one tap — this both respects consent and protects your sender quality rating, which Meta uses to throttle low-quality senders. Deep-linking the primary button to the specific dish or category in {{4}} typically outperforms a generic homepage link, because you remove every extra decision between the offer and 'Place order'.

• 'Order now' — URL button deep-linked to the offer or pre-filled cart
• 'View all offers' — URL button to today's live promo page
• 'Stop offers' — quick-reply opt-out that safeguards your quality rating

Getting it approved the first time

The number-one rejection reason for offers like this is submitting under the wrong category. This is unambiguously promotional, so it must go in as Marketing — attempting to pass a discount message off as Utility to save on rates will be rejected and can hurt your account standing. Provide a realistic sample value for every one of the five variables, keep discount claims truthful and honour them at checkout (both Meta policy and India's advertising standards apply), and include the opt-out line in the body so the template reads as consent-respecting. Avoid excessive capitalisation, misleading urgency ('LAST 2 MINUTES'), or unverifiable superlatives. Templates that are clean, specific and honest usually clear review within a day, after which you can send instantly through InfiQ.