Loyalty Rewards WhatsApp Template for Food Delivery

How to personalise the variables

The template reads as a 1:1 message only if every variable is populated with real, customer-specific data pulled from your loyalty ledger. Map {{1}} to the customer's first name, {{2}} to their exact current points balance, {{3}} to your brand or outlet name, and {{4}} to a concrete expiry date. Avoid vague values like 'some points' or 'soon' — Meta reviewers and customers both distrust filler. For multi-outlet chains, set {{3}} dynamically to the outlet the customer usually orders from so the reward feels local. If you run regional menus, create a Hindi or regional-language version of the same template rather than translating on the fly, because each language variant is submitted and approved separately.

Getting it approved as a Marketing template

This is unambiguously a Marketing template because it promotes a reward to drive a future purchase. Submitting it as Utility to dodge marketing rules is the single most common rejection reason for loyalty messages, so pick the Marketing category up front. Provide realistic sample values for all four variables when you submit, keep every claim truthful and non-misleading (both Meta's Business Policy and ASCI's advertising code apply to Indian promotions), and make sure the discount or reward described actually exists. Because it is Marketing, the message requires prior opt-in from the customer and must carry an opt-out instruction — the 'Reply STOP' line in the body, or a dedicated opt-out button, satisfies this. Templates that omit an opt-out path are routinely rejected or later paused for quality.

• Category: Marketing (never Utility for a promotional reward)
• Include an opt-out line or button — required for marketing sends
• Supply sample values for {{1}}–{{4}} so reviewers can read the message in context
• Only send to customers who opted in to promotional messages

What it costs to send

Since 1 July 2025, WhatsApp bills per delivered message priced by template category, not per 24-hour conversation. This template sends on the Marketing rate, which is the highest of the three categories (Marketing, Utility, Authentication) because it drives promotional intent. The 24-hour window still exists, but only as a free service window for replying to customer-initiated chats — it is not how this send is billed. With InfiQ you pay Meta's live marketing rate plus InfiQ's own transparent ₹ platform pricing on top, all quoted ex-GST, so you can model exact cost per campaign before you press send. For loyalty campaigns the payback usually comes from the incremental repeat orders a well-timed reminder recovers, so track redemption rate against send cost rather than looking at cost per message alone.

Variations you can copy

Keep a small library of approved variants so you can match the message to the audience without re-writing from scratch each time. Each variation below is still a Marketing template and still needs an opt-out line and prior opt-in.

• Shorter: trim to name + points + one button for a quick, low-friction nudge
• Expiry-urgency: lead with the deadline ('Your points expire in 3 days') for lapsing balances
• Bonus-point win-back: offer extra points on the next order to re-activate dormant customers
• Tier upgrade: tell the customer how close they are to the next loyalty tier and its perks
• Regional language: a separately approved Hindi or regional variant for local menus