When someone fills a callback form, DMs your cloud kitchen, or taps an ad for bulk catering, you have a few minutes before their interest cools. This ready-to-use WhatsApp lead qualification template lets Indian food delivery brands reply on the channel customers actually open — asking one crisp qualifying question so your team knows whether it's a single-order enquiry, a corporate tiffin account, or a party pre-order before anyone picks up the phone. It is written to clear Meta review as a Utility template, ships with tap-to-answer buttons, and can be personalised per lead so it reads like a human, not a broadcast. Copy it, drop in the variables, and send it live through InfiQ.
Live previewlead_qualification
Hi {{1}}, thanks for your interest in {{2}}! To serve you better, could you tell us {{3}}? Tap an option below and our team will follow up right away.
Variables
Template at a glance
A Meta-compliant, copy-paste WhatsApp lead qualification template for food delivery businesses — Utility category, personalised variables, tap-to-answer buttons, approval tips, and honest ₹ per-message costing via InfiQ.
Send it the moment a lead raises their hand — right after a catering enquiry form, a click on a 'Get a quote' ad, an inbound message to your WhatsApp number, or a lead handed off from your website chat. Because it is tied to a genuine action the customer just took, it fits the Utility category and reaches them while intent is high. The single qualifying question does the triage for you: order size, event date, delivery pincode, or veg/non-veg preference, so a human only steps in for leads worth their time. For food delivery specifically, the sweet spot is bulk, corporate, and event enquiries where a two-line reply decides whether a lead is worth a call.
A generic 'Hi there' gets ignored; a message that names the person and the exact thing they asked about gets a reply. Use {{1}} for the lead's first name, {{2}} for the specific brand or offer they enquired about (your cloud kitchen name, a menu, a catering package), and {{3}} for the one qualifying detail that changes what you do next. Keep the question answerable in a single tap or a few words — 'roughly how many people you're ordering for' or 'your delivery pincode' beats an open-ended 'tell us your requirements'. Pair the copy with the three quick-reply buttons so the lead never has to type, and your CRM captures a clean, structured answer.
Submit this as a Utility template, not Marketing. It stays compliant because it is transactional and tied to a real action the customer initiated — you are helping them complete an enquiry, not pushing an offer. The fastest way to a rejection is sneaking in a discount, a coupon code, or promotional language, which reclassifies the message as Marketing and invites review. Keep the body strictly informational, provide realistic sample values for every variable when you submit (Meta reviewers reject templates with empty or placeholder samples), and name the template clearly, for example food_delivery_lead_qualification. Utility templates typically clear review within a day.
Since 1 July 2025, WhatsApp bills per delivered message by category rather than per 24-hour conversation. This template is billed at the Utility rate on Meta's India rate card, which is cheaper than Marketing — a strong reason to keep lead qualification firmly in the Utility lane. The 24-hour window is still relevant, but as a free service window for replies, not a billing unit. With InfiQ you pay transparent ₹ pricing (ex-GST), so you can forecast the cost of qualifying every new lead against the value of the accounts you close. For high-intent catering and corporate leads, a single Utility-priced message that filters out tyre-kickers usually pays for itself many times over.
One template rarely fits every funnel. Trim it to a single variable and one button for lightweight, high-volume enquiries where speed beats nuance. If you want to run a promotional angle — say, a first-order offer for new catering leads — build a separate Marketing-category version, because the moment you add an incentive the message must be Marketing and must carry an opt-out line such as 'Reply STOP to opt out'. And for regional reach, create a Hindi or Tamil variant of the same body; localised lead qualification consistently lifts reply rates in non-metro delivery zones.
Open it in InfiQ with the body, variables and buttons already filled in. Pick a name, submit for approval, and you can be live on the official WhatsApp Business API in about 2 hours.
Same category, different moment in the journey — most teams approve two or three of these together.
A marketing-category WhatsApp template that recovers abandoned food-delivery carts by nudging the customer with their name, cart items and a time-bound incentive, plus a one-tap Complete order button. Requires opt-in and an opt-out line; approve it as marketing, not utility.
Use this template — Abandoned Cart WhatsApp Template for Food Delivery (opens in a new tab)A utility-category WhatsApp appointment reminder template built for food delivery businesses — with variables for name, service, date and time, Confirm and Reschedule buttons, sample values, and the compliance and approval notes you need to get it live fast with InfiQ.
Use this template — Appointment Reminder WhatsApp Template for Food Delivery (opens in a new tab)A copy-paste WhatsApp back-in-stock template for food delivery brands, built as a Marketing template with the mandatory opt-out line, sample variables, and approval tips so it clears Meta review the first time.
Use this template — Back In Stock WhatsApp Template for Food Delivery (opens in a new tab)A Meta-approved Utility WhatsApp template that confirms a customer's cash-on-delivery food order in real time — with Confirm, Pay Now and Cancel buttons to reduce fake orders and rider wastage. Personalise three variables, get it approved as Utility (usually within a day), and send instantly via InfiQ on transparent ₹ pricing over Meta's live utility rate.
Use this template — COD Confirmation WhatsApp Template for Food Delivery (opens in a new tab)A utility-category WhatsApp onboarding template for food delivery: welcomes the new customer by name, shows the first step to order, and adds two quick-action buttons. Compliant, fast to approve, and priced on Meta's live utility rate plus InfiQ's transparent ₹ platform fee.
Use this template — Customer Onboarding WhatsApp Template for Food Delivery (opens in a new tab)A ready-to-use, Meta-compliant WhatsApp delivery tracking template for food delivery brands. Submit it as a utility template, personalise the variables with live order data, add a live-tracking button, and send it the moment an order goes out for delivery — with transparent ₹ per-message pricing from InfiQ.
Use this template — Delivery Tracking WhatsApp Template for Food Delivery (opens in a new tab)Get this Utility template approved and live in a day with InfiQ — transparent ₹ pricing, full BSUID ownership, and an official Meta Business Partner behind you.