Lead Qualification WhatsApp Template for Food Delivery
When someone fills a callback form, DMs your cloud kitchen, or taps an ad for bulk catering, you have a few minutes before their interest cools. This ready-to-use WhatsApp lead qualification template lets Indian food delivery brands reply on the channel customers actually open — asking one crisp qualifying question so your team knows whether it's a single-order enquiry, a corporate tiffin account, or a party pre-order before anyone picks up the phone. It is written to clear Meta review as a Utility template, ships with tap-to-answer buttons, and can be personalised per lead so it reads like a human, not a broadcast. Copy it, drop in the variables, and send it live through InfiQ.
Variables
{{1}}= Rohan{{2}}= Spice Route Catering{{3}}= roughly how many people you're ordering for
Verified business
10:24
Preview · as customers see it
When to use this template
Send it the moment a lead raises their hand — right after a catering enquiry form, a click on a 'Get a quote' ad, an inbound message to your WhatsApp number, or a lead handed off from your website chat. Because it is tied to a genuine action the customer just took, it fits the Utility category and reaches them while intent is high. The single qualifying question does the triage for you: order size, event date, delivery pincode, or veg/non-veg preference, so a human only steps in for leads worth their time. For food delivery specifically, the sweet spot is bulk, corporate, and event enquiries where a two-line reply decides whether a lead is worth a call.
- Post catering, bulk, or party pre-order enquiry forms
- Inbound 'Talk to us' clicks from ads or your site
- Reactivating a stalled lead within your service window
- Routing walk-in or referral leads to the right sales rep
Personalise it so it reads 1:1
A generic 'Hi there' gets ignored; a message that names the person and the exact thing they asked about gets a reply. Use {{1}} for the lead's first name, {{2}} for the specific brand or offer they enquired about (your cloud kitchen name, a menu, a catering package), and {{3}} for the one qualifying detail that changes what you do next. Keep the question answerable in a single tap or a few words — 'roughly how many people you're ordering for' or 'your delivery pincode' beats an open-ended 'tell us your requirements'. Pair the copy with the three quick-reply buttons so the lead never has to type, and your CRM captures a clean, structured answer.
- {{1}} — lead's first name, from your form or ad lead-gen
- {{2}} — the exact brand, menu, or package they asked about
- {{3}} — one qualifying question with a tap-friendly answer
Getting it approved as Utility
Submit this as a Utility template, not Marketing. It stays compliant because it is transactional and tied to a real action the customer initiated — you are helping them complete an enquiry, not pushing an offer. The fastest way to a rejection is sneaking in a discount, a coupon code, or promotional language, which reclassifies the message as Marketing and invites review. Keep the body strictly informational, provide realistic sample values for every variable when you submit (Meta reviewers reject templates with empty or placeholder samples), and name the template clearly, for example food_delivery_lead_qualification. Utility templates typically clear review within a day.
- Category: Utility — transactional, no promotional wording
- Provide real sample values for {{1}}, {{2}}, {{3}} on submit
- No coupons, discounts, or 'limited time' phrasing
- Consent still applies — the lead should have opted in or messaged you first
What it costs to send
Since 1 July 2025, WhatsApp bills per delivered message by category rather than per 24-hour conversation. This template is billed at the Utility rate on Meta's India rate card, which is cheaper than Marketing — a strong reason to keep lead qualification firmly in the Utility lane. The 24-hour window is still relevant, but as a free service window for replies, not a billing unit. With InfiQ you pay transparent ₹ pricing (ex-GST), so you can forecast the cost of qualifying every new lead against the value of the accounts you close. For high-intent catering and corporate leads, a single Utility-priced message that filters out tyre-kickers usually pays for itself many times over.
- Billed per delivered message at the Utility rate (not per conversation)
- Utility is cheaper than Marketing — keep this template transactional
- Transparent ₹ pricing, ex-GST, via InfiQ
Variations you can copy
One template rarely fits every funnel. Trim it to a single variable and one button for lightweight, high-volume enquiries where speed beats nuance. If you want to run a promotional angle — say, a first-order offer for new catering leads — build a separate Marketing-category version, because the moment you add an incentive the message must be Marketing and must carry an opt-out line such as 'Reply STOP to opt out'. And for regional reach, create a Hindi or Tamil variant of the same body; localised lead qualification consistently lifts reply rates in non-metro delivery zones.
- Shorter: one variable + one button for fast, high-volume triage
- Promotional: a Marketing-category version with an opt-out line
- Regional: Hindi, Tamil, or your customers' language for higher replies
Like this template? Send it live in 24 hours.
Frequently asked questions
Which WhatsApp category is this template?+
Does this template need opt-in?+
Can I edit the wording?+
How much does it cost to send?+
How fast can I start sending it?+
Why not just make it a Marketing template?+
What should I put in the qualifying question ({{3}})?+
Can I send it in Hindi or another regional language?+
Qualify every food delivery lead on WhatsApp
Get this Utility template approved and live in a day with InfiQ — transparent ₹ pricing, full BSUID ownership, and an official Meta Business Partner behind you.