Skip to content
Meta Business PartnerutilityReady to send

Feedback (CSAT) WhatsApp Template for Food Delivery

Ask for a rating the moment the food arrives — while the experience is still warm. This is a ready-to-use, Meta-compliant WhatsApp CSAT template built for Indian food delivery brands, cloud kitchens, and restaurant aggregators. It ships as a utility template with the correct category pre-set, star-rating quick-reply buttons, and approval notes baked in. Copy the body, swap in the customer's name and order, and send it seconds after a "delivered" event through InfiQ.

Use this template
  • Opens prefilled in your account
  • Free trial · no card required

Live previewfeedback_csat

Variables

{{1}}
Rohan
{{2}}
Spice Route Kitchen

Template at a glance

Utility
Category
2 ({{1}} name, {{2}} outlet)
Variables
3 quick-reply ratings
Buttons
Per delivered message, utility rate (ex-GST)
Billing
Not required (utility)
Opt-out line
10–20 min after delivery
Best send time

Template at a glance

A utility-category WhatsApp template that pings a customer right after delivery to rate their order via one-tap buttons — high open rates, low cost, and no marketing opt-out line required.

When to fire this template

Timing is everything for CSAT. Trigger this message off your order-status webhook the instant the status flips to delivered — ideally within 10 to 20 minutes, while the customer is still eating and the memory is fresh. That immediacy is exactly why it stays in the utility category: it is a transactional follow-up tied to a completed order, not a promotion. Because the customer has just interacted with your brand, the message also lands inside the free 24-hour service window, so a reply costs you nothing extra beyond the delivered utility template itself. Avoid batching these into a nightly send — a rating request that arrives the next morning reads like spam and tanks your response rate.

  • Fire on the 'delivered' status event, not on a fixed daily schedule
  • Aim for 10–20 minutes post-delivery for the strongest signal
  • Cap it at one CSAT request per order to avoid fatigue
  • Route each button tap to a different follow-up path (thank-you, apology, or recovery offer)

Personalise it so it reads 1:1

Two variables do the heavy lifting here. {{1}} carries the customer's first name and {{2}} carries the restaurant or kitchen name so the message feels handwritten rather than blasted. Keep the name field to a clean first name — pulling in a full formal name or an email handle makes it read like a system alert. For multi-brand aggregators, always pass the specific outlet the customer actually ordered from in {{2}}; a generic 'your recent order' erases the local, familiar tone that drives replies. If you operate in more than one region, clone this template into Hindi or your customers' preferred language rather than translating on the fly, since each language variant needs its own approval.

  • {{1}} = first name only (e.g. Rohan, Aisha)
  • {{2}} = the exact outlet or cloud-kitchen brand ordered from
  • Keep the tone casual and warm — it mirrors how the food itself felt
  • Clone, don't machine-translate, for Hindi and regional-language versions

Getting it approved as Utility

Submit this template under the Utility category and keep every word strictly about the completed order. The fastest rejections come from sneaking in a promotion — a coupon, a 'order again and save 20%' line, or a discount code instantly reclassifies it as marketing and often gets it bounced. Provide realistic sample values for both variables when you submit (a real-sounding name and outlet), because reviewers check that placeholders resolve to sensible content. Quick-reply buttons like the three rating options here are fully compliant in utility templates. Most InfiQ submissions clear review within a few hours to a day; once approved, you can send at scale immediately.

  • Category = Utility; no offers, discounts, or upsells in the body
  • Supply sample values for {{1}} and {{2}} at submission
  • Quick-reply rating buttons are allowed in utility templates
  • No marketing opt-out line is needed — that requirement applies only to marketing templates

What it costs to send

Since Meta moved to per-message billing on 1 July 2025, WhatsApp charges you for each delivered message by its category — and this template bills at the utility rate, which is one of the lowest on the card. There is no per-conversation charge any more; the 24-hour window is simply a free service window for replies, not a billing unit. InfiQ applies transparent ₹ pricing (ex-GST), so the CSAT ping stays inexpensive even at high daily order volumes. Because customers reply inside the free service window, any recovery conversation you have with an unhappy customer after a '👎 Not great' tap does not add message cost on top of the initial utility send.

  • Billed per delivered message at the utility rate (ex-GST)
  • No per-conversation billing — that model ended on 1 July 2025
  • Replies land in the free 24-hour service window
  • Use the cost calculator to model your monthly delivery volume

Variations you can copy

Keep a small library of this template so you can match the moment. A trimmed one-variable version is perfect for high-throughput cloud kitchens that just need a fast pulse-check. If you want to reward feedback, an incentivised version — 'rate us and get free delivery on your next order' — must be submitted as a marketing template instead, and marketing templates require an opt-out line such as 'Reply STOP to opt out'. And a regional-language variant keeps the message authentic for customers who order in Hindi, Tamil, or Marathi.

  • Shorter: 'Hi {{1}}, how was your order? Tap to rate.' — one variable, quick sends
  • Incentivised (marketing category): add a reward + an opt-out line like 'Reply STOP to opt out'
  • Regional language: a fully approved Hindi or Tamil clone for local audiences

Ready to send this one?

Open it in InfiQ with the body, variables and buttons already filled in. Pick a name, submit for approval, and you can be live on the official WhatsApp Business API in about 2 hours.

Use this template

Talk to InfiQ

Use this template in your account

Tell us your volume — we’ll load your templates and get you a sandbox in about 2 hours.

Step 1 of 2
WhatsApp

Protected by invisible spam checks · replies within 1 working day

Frequently asked questions

Which WhatsApp category is this CSAT template?+
Utility. It is a transactional follow-up tied to a completed order, so it qualifies for the lower-cost utility category rather than marketing.
Does the customer need to opt in first?+
Standard opt-in and consent rules still apply to your WhatsApp sending. Utility templates are permitted because they are tied to a real action the customer took — here, placing and receiving an order.
Do I need a marketing opt-out line in the message?+
No. Opt-out lines are required only for marketing templates. Because this is a utility CSAT message, no 'Reply STOP' line is needed — unless you rework it into an incentivised marketing version.
Can I edit the wording?+
Yes. Keep it strictly informational and within utility category rules, then re-submit for approval. Adding any offer or discount will push it into marketing.
How quickly can I start sending after submitting?+
Most utility templates clear review within a few hours to about a day. Once approved, you can send instantly and at scale through InfiQ.
What does it cost to send?+
It bills per delivered message at Meta's utility rate. Since 1 July 2025 billing is per message by category, not per conversation, and InfiQ applies transparent ₹ pricing (ex-GST).
When should I send it after delivery?+
Fire it off the 'delivered' status event, ideally within 10 to 20 minutes, so the experience is still fresh and response rates stay high.
Can I add rating buttons?+
Yes. Quick-reply buttons like the three star-rating options are fully compliant inside utility templates and drive far higher response rates than a text-only reply.

Templates that pair with this one

Same category, different moment in the journey — most teams approve two or three of these together.

utility

COD Confirmation WhatsApp Template for Food Delivery

A Meta-approved Utility WhatsApp template that confirms a customer's cash-on-delivery food order in real time — with Confirm, Pay Now and Cancel buttons to reduce fake orders and rider wastage. Personalise three variables, get it approved as Utility (usually within a day), and send instantly via InfiQ on transparent ₹ pricing over Meta's live utility rate.

Use this template — COD Confirmation WhatsApp Template for Food Delivery (opens in a new tab)

Start collecting ratings on WhatsApp

Get this CSAT template approved and sending in a day — book a demo and see how InfiQ turns every delivered order into a one-tap rating with transparent ₹ pricing.

Start free trialBook a demo