Back In Stock WhatsApp Template for Fintech

Personalisation that reads 1:1, not a blast

The difference between a claimed offer and an ignored notification is how personal it feels. Fill {{1}} with the customer's first name and {{2}} with the exact thing they wanted — name the specific card tier, plan, denomination, or tranche, not a generic "your item." Because you are notifying people who already expressed interest, you can reference the precise product with confidence, which lifts trust and click-through. Keep the body short and honest: state that it is available again, add a truthful scarcity cue ("it sold out fast last time"), and make the next action a single tap. Avoid over-claiming returns, guaranteed approval, or fabricated urgency — both Meta policy and India's ASCI advertising code require claims to be substantiated, and misleading financial messaging is a fast route to rejection or account restriction.

Approval tips specific to this template

The single most common rejection cause for back-in-stock messages is submitting a promotional template as Utility to dodge marketing rules — don't. This template is unambiguously Marketing, so submit it as Marketing from the start. Provide a realistic sample value for every variable (Meta reviewers reject templates with empty or placeholder-looking samples), keep the opt-out line intact, and ensure the wording matches the category — no transactional-only phrasing dressed up as an alert. Give buttons clear, action-matching labels and make sure any linked destination actually works. Templates that are honest, correctly categorised, and fully sampled are typically approved within a day, after which InfiQ lets you send instantly.

• Submit as Marketing — never relabel as Utility to avoid opt-out rules
• Include a real sample value for {{1}} and {{2}} (no blanks)
• Keep the "Reply STOP to opt out" line in the body
• Match button labels to the actual action and destination
• Keep all claims truthful and substantiated (Meta policy + ASCI)

What it costs to send

WhatsApp bills per delivered message by category, and since Meta moved off per-conversation billing on 1 July 2025 there is no longer a bundled "conversation" charge. This template is Marketing, so each successfully delivered message is billed at the marketing per-message rate on Meta's live India rate card, plus InfiQ's transparent ₹ platform pricing (ex-GST). The 24-hour window that opens when a customer messages you is a free service window for replies — it is not a billing unit and does not change what a marketing send costs. Because back-in-stock alerts go to a pre-qualified, high-intent audience, they tend to convert well relative to spend; use the cost calculator to slide your monthly fintech volume and see the ₹ total and likely payback before you commit.

Variations you can copy

Start from the core template and adapt it to the send. Trim to a single variable for ultra-quick alerts; add a time-bound reason to act when you want more urgency (still Marketing, still with the opt-out line); or localise into Hindi or your customers' preferred language for stronger regional engagement. Whatever you change, keep the message within Marketing category rules, retain the opt-out line, and re-submit the edited template for approval before sending.

• Shorter: keep only {{1}} name plus the product for fast, low-friction alerts
• With incentive: add a time-bound offer or deadline for extra urgency
• Regional language: a Hindi or vernacular version for higher open and reply rates
• Waitlist-specific: reference the customer's exact queued product for maximum relevance