Loyalty Rewards WhatsApp Template for Edtech

Personalise it so it reads as 1:1, not a broadcast

The four variables exist to make the message feel personal, and every one should be genuinely dynamic. {{1}} is the learner's first name; {{2}} is their real points balance pulled from your LMS or rewards ledger, not a rounded placeholder; {{3}} is your brand or programme name so there's no ambiguity about who's rewarding them; and {{4}} is the actual expiry date for that student's points. Feeding these from your own data through InfiQ's API means one campaign can address thousands of students individually. Keep the wording specific to edtech — 'discount on your next course or plan renewal' lands far better than a generic 'purchase', because that's what your learners are actually buying.

• {{1}} name — from your CRM or LMS profile
• {{2}} points — the learner's live balance, not a placeholder
• {{3}} brand — your academy or app name
• {{4}} expiry — the real date this learner's points lapse

Submit it correctly to get approved

This is unambiguously a Marketing template, and submitting a promotional message as Utility is the single most common cause of rejection — Meta re-classifies it and sends it back. Submit under Marketing, provide a realistic sample value for every variable (Meta reviews the filled-in version, so 'Ananya / 350 / TopScore Academy / 31 July' reads more clearly than 'xxx'), and keep every claim truthful and substantiable to stay within Meta policy and India's ASCI advertising code. The opt-out line ('Reply STOP to opt out') is not optional on a marketing template — include it, and honour it. With a clean submission, approval usually lands within a day.

• Choose Marketing, never Utility, for anything promotional
• Fill in sample values for all four variables before submitting
• Keep offers and point claims accurate and honest
• Always include and honour the opt-out line

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category — and because this is a Marketing template, each delivered message is billed at the marketing rate. Your total cost is Meta's live rate-card price plus InfiQ's transparent ₹ platform pricing (ex-GST), with the marketing rate applying to every message that reaches a phone. The economics of a loyalty campaign are usually strong: you're messaging learners who already know you, the redeem-now button shortens the path to a renewal, and even a modest lift in re-enrolments comfortably covers the per-message spend. Use the cost calculator with your monthly volume to see the ₹ figure and likely payback before you launch.

Variations you can copy

The core template works as-is, but a few variations help you match tone, channel rules and audience. Trim it to a single variable for a fast, lightweight nudge; add a sharper time-bound incentive when you want urgency; or produce a Hindi or regional-language version so the message reads native to your learners. Whatever you change, it still submits under Marketing and needs re-approval — and the opt-out line must survive every edit.

• Shorter: keep the core line plus one variable for quick sends
• With incentive: add a specific, time-bound reason to redeem now
• Regional language: a Hindi or vernacular version of the same offer
• Re-approve after any wording change, keeping the opt-out intact