Back In Stock WhatsApp Template for Edtech

Why it belongs in the Marketing category

This message is promotional — it invites the learner to buy or re-engage with something for sale — so it must be submitted as Marketing, and it requires prior opt-in. Submitting a promotional restock alert as Utility is the single most common reason these templates get rejected, and a rejection costs you the exact window when the news is fresh. Utility is reserved for transactional follow-ups tied to something the customer already did: an order they placed, a payment they made, a batch they already enrolled in. 'Come back and buy the thing that's available again' is a re-selling message, full stop. Because it is Marketing, the WhatsApp body must include a clear opt-out instruction — that is why the template ends with a 'Reply STOP to opt out' line and offers a stop button. Get the category right up front and you skip the most expensive mistake in this workflow.

Personalise it so it reads like a 1:1 message

A back-in-stock alert works because it feels timely and specific, not because it's clever. Use {{1}} for the learner's first name and {{2}} for the exact product, batch, or course they wanted — 'the JEE 2027 Crash Course', not 'our course'. The more precisely {{2}} names the thing they missed, the more the message reads as a personal heads-up rather than a blast. Keep the tone warm and honest: reference that it sold out last time and that seats are limited only if that is actually true, because inflated scarcity claims violate both Meta policy and ASCI advertising rules in India. Pair the copy with a single, obvious next step — one button that reserves the seat or opens the checkout — so acting is a tap, not a hunt.

• {{1}} — learner's first name for a personal open
• {{2}} — the specific course, batch, or item they wanted
• Only claim scarcity ('limited seats', 'sold out fast') when it is genuinely true
• One primary button so the next step is a single tap

Approval tips that keep this template live

Meta reviews every template before you can send it, and a clean submission usually clears within a day. Submit under Marketing, provide a realistic sample value for every variable ('Ananya' for {{1}}, 'the JEE 2027 Crash Course' for {{2}}) so the reviewer can see the finished message, and make sure the opt-out line is present in the body. Avoid placeholder-looking text, all-caps shouting, or unverifiable claims. If you edit the wording later, remember any change re-triggers approval — so lock the copy you want before you scale. Inside InfiQ you can manage submission, track approval status, and reuse the template across campaigns from one place, which is far less painful than editing raw JSON by hand.

• Category = Marketing (never Utility for a restock promo)
• Fill sample values for {{1}} and {{2}} before submitting
• Keep the 'Reply STOP to opt out' line in the body
• Any wording edit means re-submitting for approval

What it costs to send

Since 1 July 2025 WhatsApp bills per delivered message by category, not per 24-hour conversation. This template is Marketing, so each delivered message is charged at Meta's marketing rate for India plus InfiQ's platform fee — transparent ₹ pricing, ex-GST. The 24-hour service window still exists, but it is a free window for replying to inbound messages, not the unit you pay for on an outbound campaign like this one. To estimate a campaign, multiply your restock audience by the per-message marketing rate; because these alerts go only to people who explicitly wanted the product back, the audience is small and high-intent, which is exactly what makes the economics work. Use the pricing page to see current marketing rates before you plan volume.