WhatsApp Business API Pricing Guide 2026 (India)
How WhatsApp Business API pricing works in 2026 — per-message billing, the four categories, the free 24-hour window, fees, and an India budget example.
Read the guidePricing
Simple plans. Predictable billing.
A platform subscription plus Meta's per-message charges — with the full rate card visible in your dashboard before you ever hit send.
Enterprise-grade reliabilityLive in 2 hours7-day free trialPrices are exclusive of GST.
Lite
Everything a growing business needs to run WhatsApp properly.
₹833/month
₹9,990 billed annually · ex-GST
- 1 WhatsApp Business API number
- Broadcast to up to 2,00,000 contacts at once
- 2,400 messages/min throughput
- Complete WhatsApp CRM — manage lakhs of contacts
- Shared team inbox · 10 users (Agent & Manager roles)
- Smart segmentation, broadcasts & retargeting
- 1 dedicated Relationship Manager
- Free Meta Business Verification & Blue Tick assistance
Most popular
Growth
Lite, plus the API, automation and team scale serious senders need.
₹2,499/month
₹29,990 billed annually · ex-GST
- Everything in Lite
- API & webhook access with detailed API logs
- 3,600 messages/min throughput
- 25 users (Agent & Manager roles) · 25 attributes · 100 tags
- 1 chatbot included
- Two-factor authentication (2FA)
- Call + chat + WhatsApp support · SLA within 24 hours
- 5 GB drive storage · escalation matrix
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Custom
- Everything in Growth
- Custom volume-commitment pricing & discounts
- Custom (separately-signed) SLA
- Custom users, chatbots, attributes & storage
- Priority engineering support & solution design
Lite starts with a 7-day free trial — no card required; Growth and Enterprise are paid from day one. Meta's per-message charges billed separately. Prices exclude GST.
Per-message rates
What you pay per message
Fixed InfiQ rates for India, effective 1 July 2026 (ex-GST). Meta bills per delivered message by template category — and volume commitments earn discounts on these rates.
| Message type | Indicative rate | When it's charged |
|---|---|---|
| Marketing | ₹0.94 | Every delivered marketing template |
| Utility | ₹0.19 | Outside the 24-hour service window (free inside) |
| Authentication | ₹0.14 | Per delivered OTP / verification message |
| Authentication — international | ₹2.4971 | OTPs delivered to non-Indian numbers |
| Service messages | ₹0* | Replies inside the 24-hour customer service window |
* Service messages (replies inside the 24-hour customer window) are ₹0 today — they become chargeable from 1 October 2026.
Per-message rates for India, ex-GST, effective 1 July 2026. Volume commitments earn discounts — final rate is confirmed on your account; applicable GST extra. Rates for other countries differ (see the international rate table on /pricing).
Watch it estimate — or drag it yourself
Marketing messages / month
8,000× ₹0.94
Utility messages / month
3,000× ₹0.19
Meta's per-message India rates, passed through transparently (ex-GST, indicative mid-points — the live rate card in your dashboard shows exact prices).
Your monthly estimate
₹13,085
- Platform plan
- ₹2,999
- Meta message charges
- ₹8,090
- GST (18%)
- ₹1,996
On Growth — utility messages inside an open 24-hour service window are free, so real bills often land lower.
International rates
Messaging beyond India — every market, one table
Sending to customers abroad? These are InfiQ's per-message rates in ₹ for all 38 markets and regions, effective 1 July 2026. Search your market, sort any column.
Service messages are ₹0 in every market today. Service messages (replies inside the 24-hour customer window) are ₹0 today — they become chargeable from 1 October 2026.
Your rate card at a glance
₹ / message · ex-GST · effective 1 July 2026
| Service | |||||
|---|---|---|---|---|---|
| IndiaHome market | ₹0.9435 | ₹0.1941 | ₹0.1402 | ₹2.4971 | ₹0* |
*Service messages are ₹0 today and become chargeable from 1 October 2026. Rates are per delivered message in ₹ (INR), ex-GST, effective 1 July 2026. Volume commitments earn discounts — final rates are confirmed on your account. "—" means the market has no separate authentication-international rate.
Which plan fits
Find yourself in one of these
Three plans, three stages. Pick the one that matches where your team is today — you can change any time.
Starting out
Lite is for you if…
You want the official API, a real CRM and your first campaigns out the door — with a person to call.
- Broadcasts to big opted-in lists (up to 2,00,000 at once)
- A team of up to 10 on one shared inbox
- Complete WhatsApp CRM for lakhs of contacts
- A dedicated Relationship Manager from day one
- A fixed, predictable platform cost (₹833/mo on annual)
Scaling teams
Most popularGrowth is for you if…
Your whole sales and support motion runs on WhatsApp and you need the API, automation and team scale to keep up.
- API & webhook access with detailed logs
- 25 users (Agent & Manager roles) in the shared inbox
- A chatbot handling the routine questions
- 3,600 messages/min throughput for big sends
- Call + chat + WhatsApp support, SLA within 24 hours
Enterprise
Enterprise is for you if…
You send at volume and your procurement, security and legal teams have questions of their own.
- Custom pricing for high message volume
- Security review and a signed DPA
- SSO, audit logs and role-based access
- A dedicated success manager
- A custom SLA in your enterprise agreement
Compare plans
Everything in each plan, side by side
| Features | Lite | Growth | Enterprise |
|---|---|---|---|
| Messaging | |||
| WhatsApp Business API numbers | 1 | 1 | Custom |
| Broadcast size (contacts at once) | Up to 2,00,000 | Up to 2,00,000 | Custom |
| Throughput | 2,400 msgs/min | 3,600 msgs/min | Custom |
| Create & manage message templates | |||
| Smart audience segmentation | |||
| Broadcast & retargeting campaigns | |||
| Free service conversations | Unlimited till 30 Sep 2026 | Unlimited till 30 Sep 2026 | Unlimited till 30 Sep 2026 |
| WhatsApp CRM & contacts | |||
| Complete WhatsApp CRM | |||
| Contacts | Lakhs | Lakhs | Custom |
| Contact attributes | 10 | 25 | Custom |
| Tags | 25 | 100 | Custom |
| WhatsApp Username (BSUID) support | |||
| Team inbox | |||
| Users | 10 (Agent & Manager) | 25 (Agent & Manager) | Custom |
| Shared team inbox | |||
| Agent transfer | |||
| Manager monitoring | |||
| Phone number masking (Agent role) | |||
| Department-wise user management | |||
| Automation & developers | |||
| Chatbot | 1 | Custom | |
| API access | |||
| Webhook access | |||
| Detailed API logs | |||
| Two-factor authentication (2FA) | |||
| Welcome, away & canned messages | |||
| Storage & analytics | |||
| Drive storage | 1 GB | 5 GB | Custom |
| Reports & analytics | |||
| Support & onboarding | |||
| Dedicated Relationship Manager | 1 | 1 + escalation matrix | Dedicated team |
| Support channels | Chat + WhatsApp | Call + chat + WhatsApp | Dedicated |
| Support SLA | 36–48 hours | Within 24 hours | Custom (signed) |
| Guided onboarding | |||
| Meta Business Verification assistance | Free | Free | Free |
| Blue Tick assistance | |||
| SSO, audit logs & RBAC | |||
| Data residency options | |||
Add-on services
Professional services, when you want us hands-on
Fixed and hourly engagements from the InfiQ team — on top of any plan. Verification handled for you, automations built to your process, integrations wired end to end.
Meta Business Verification assistance
We prepare, submit and follow your Meta Business verification through to approval — documents, naming and review responses handled.
₹2,500one-time
CTA form automation
Wire your website and ad forms into WhatsApp journeys — instant replies, lead routing and follow-up sequences.
₹2,500per hour
Workflow & business automation
Custom automation across your stack: order flows, reminders, escalations and hand-offs designed around your process.
₹2,500per hour
Custom software & API development
Bespoke builds on top of the InfiQ API — internal tools, dashboards and middleware, delivered by our engineering team.
₹2,000per hour
API integrations
Connect your CRM, store, ERP or logistics stack to WhatsApp — mapped, tested and monitored end to end.
₹2,000per hour
Prices are exclusive of GST.
In every plan
The essentials aren't extras
Whichever tier you choose, the core platform is the same — official API infrastructure, the full CRM, broadcasts and a dedicated RM from day one. Growth adds the developer platform, chatbot and team scale.
Official WhatsApp platform
Every plan runs on the official WhatsApp Business API through a Meta Business Partner — no grey-market gateways.
Shared team inbox
One number, one inbox. Assign chats, leave internal notes and see who's handling what.
Template manager
Draft, submit and track message templates from the dashboard, with approval status at a glance.
Broadcast engine
Send campaigns to opted-in lists with scheduling, throttling and per-message delivery status.
Campaign analytics
Delivery, read and reply rates per campaign, plus message spend against the rate card.
Dedicated Relationship Manager
Every plan comes with a named RM who knows your account — not a ticket queue. Growth adds an escalation matrix.
Opt-in & consent tools
Opt-in link pages, QR codes and per-contact consent records, so your list stays compliant.
Onboarding support
A guided setup from signup to first campaign — number connection, verification and templates.
Getting started
From signup to first campaign
Most teams are live in 2 hours. Here's what the first week looks like.
Day 0
1. Sign up and connect your number
Create your account, verify your business and connect a new or existing WhatsApp number.
Day 1
2. Meta review and templates
Your display name goes through Meta's review while your first message templates are submitted for approval.
Day 2–3
3. Team onboarded, flows live
Agents join the shared inbox; chatbot flows, opt-in pages and integrations are switched on.
Week 1
4. First campaigns
Your first broadcast goes to the opted-in list and analytics start building your baseline.
Exact timing depends on Meta’s display-name and template reviews, which usually clear within a day.
Switching providers
Already on another BSP? Bring your number.
Moving to InfiQ is a managed handover, not a restart. Your number, templates and audience come with you.
Number migration without downtime
Your WhatsApp number moves to InfiQ while it keeps receiving messages — customers never see a gap.
Template re-approval, handled
Bring your existing template library across and resubmit it for approval from the InfiQ dashboard.
Chat history guidance
We walk you through exporting conversation history and contacts from your current provider before you switch.
Billing explained
Two line items. Nothing hidden.
Your invoice has exactly two parts: what you pay InfiQ for the platform, and what you pay Meta for messages.
Platform fee
A flat subscription
- Billed monthly, or annually with two months free
- 18% GST added at invoicing, with your GSTIN on every invoice
- Pay by card, UPI or bank transfer
- Upgrades apply immediately; downgrades from the next cycle
Message charges
Usage, billed per message
- Priced per delivered message by template category and destination country
- Utility messages are free inside the open 24-hour service window
- Your live rate card in the dashboard shows exact prices before you send
- Funded by prepaid wallet top-ups — no bundles, no expiry
| Message type | Initiated by | Relative cost* |
|---|---|---|
| Marketing | Business | Highest — promotional sends |
| Utility | Business | Free in the 24h window; low outside |
| Authentication | Business | Low — OTP delivery |
| Service (free-form replies) | Customer | Free inside the 24h window today; chargeable from 1 Oct 2026 |
*Meta bills per delivered message (per-message pricing since 1 July 2025). Rates vary by country and category and are revised periodically — your exact rates are always in the dashboard rate card. Cancellations and refunds are covered in the refund policy.
Run the numbers
Model it on your own numbers
Don't take our framing for it. Put your list size, send frequency and conversion rates into the calculators and see what a campaign actually costs — and returns.
Enterprise
Built to pass your procurement review
When WhatsApp is a revenue channel, the platform behind it has to answer to security, legal and finance — not just marketing.
Volume pricing
Custom platform and messaging commitments sized to your actual send volume.
Security review & DPA
Security questionnaires answered and a data processing agreement signed before you commit.
Single sign-onOn request
SAML-based SSO for your workspace, available on request as part of the Enterprise rollout.
Dedicated success manager
One named contact who knows your account, your campaigns and your escalation path.
Custom SLA
A service-level agreement available under a separately-signed enterprise contract.
Priority support
Phone and priority-queue support with response targets agreed in your contract.
Talk to sales
Or write to support@infiq.in with your volume and requirements.
Support
Help that scales with the plan
| Lite | Growth | Enterprise | |
|---|---|---|---|
| Channels | Chat + WhatsApp | Call + chat + WhatsApp | Dedicated manager + phone |
| Response SLA | 36–48 hours | Within 24 hours | Custom (signed) |
| Relationship Manager | 1 dedicated RM | 1 dedicated RM + escalation matrix | Dedicated team |
| Onboarding | Guided onboarding | Guided onboarding | White-glove migration |
More detail on data handling and platform security on the compliance page.
GDPRCompliantFAQ
Pricing questions, answered
What will I pay per message?
Your bill has two parts: the platform subscription (Lite ₹999/month or ₹833/month on annual; Growth ₹2,999/month; ex-GST) and per-message charges. India rates are fixed from 1 July 2026: marketing ₹0.94, utility ₹0.19, authentication ₹0.14 per delivered message (ex-GST), with volume-commitment discounts available — the live rate card inside the dashboard always shows your account's exact rates.
How does Meta charge for messages?
Per delivered message, priced by template category and destination country. Marketing templates are charged on every delivery; authentication is charged per message; utility messages are free when delivered inside the open 24-hour customer service window and charged outside it. Free-form service replies inside that window are free today. (Meta moved from per-conversation to per-message pricing on 1 July 2025.) Your live rate card shows the exact price for each category and country.
Do unused messages roll over?
There's nothing to roll over — messaging is usage-billed. You pay only for the messages you actually send in a billing period, at the rates on your dashboard rate card, rather than buying a bundle in advance that could expire.
Is there a free trial?
Yes — a 7-day free trial with full platform access, no card required. You can build templates, invite your team and test flows in the sandbox. Live messages you send during the trial are billed at the standard per-message rates shown in your dashboard rate card.
What happens when the trial ends?
Nothing is charged automatically — we never took a card. When the 7 days are up, you pick a plan and add a payment method to keep sending. Your account, templates, contacts and chat history stay exactly as you left them.
Can I change plans mid-cycle?
Yes. Upgrades apply immediately and downgrades apply from the next billing cycle. There's no lock-in — plans are monthly by default, with two months free on annual billing.
What payment methods do you accept?
Card, UPI and bank transfer for the platform subscription. Meta's message charges are drawn from a prepaid wallet you top up by the same methods, so campaigns never stop mid-send.
How does GST invoicing work?
Prices exclude GST; 18% GST is added at invoicing. Add your GSTIN in billing settings and it appears on every invoice, so your finance team can claim input credit without back-and-forth.
What is the refund policy?
All fees are prepaid and non-refundable — there is no pro-rata refund, no money-back window, and no refund for downtime or unused messages. You can cancel any time (there is no auto-renewal and no ongoing charge); access continues until your plan or wallet balance expires, and any unused wallet balance is forfeited on expiry or account closure. Evaluate the platform free for 7 days before you pay. Genuine duplicate or billing errors are corrected if raised within 7 days. Full terms are on our refund policy page at infiq.in/refund-policy.
Is there a setup fee?
No. There's no setup fee, no onboarding charge and no cost to submit templates for approval. Your bill is the platform subscription plus Meta's per-message charges — that's all of it.
Who owns the WhatsApp number?
You do. The number and the WhatsApp Business Account are registered to your business in your own Meta Business Manager. If you ever leave InfiQ, the number goes with you.
What happens if I exceed plan limits?
Plan limits apply to platform features, not messaging. On Lite, for example, an eleventh user means moving to Growth (25 users), and needing API or webhook access is also a Growth signal. Messaging is never capped by plan: it's usage-billed from your prepaid wallet at rate-card prices, and the dashboard warns you before the wallet runs low.
Send your first message today.
Get set up on the official WhatsApp Business API and go live in 2 hours — with a team that answers when you call.
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