01What is resolution time?
Resolution time is the time that passes between a support conversation opening — the customer's first message — and the moment it is marked resolved. On a WhatsApp support team it is calculated from the inbox's own events: the conversation's created-at time and the time an agent or bot set its status to resolved. It is the second half of the speed picture, after first response time, which only measures the wait for the first reply.
Two choices shape the number. First, whether to count elapsed (calendar) time or business-hours time; a chat opened on Saturday evening and solved on Monday morning looks very different in each. Second, how to treat time spent pending, when the team is waiting for the customer to send a photo or a document. Many teams report gross resolution time (everything) and net resolution time (excluding pending and after-hours time), because the second is what the team can actually improve.
Reopenings are the classic distortion. If a customer replies "It's still not working" two days after the chat was resolved, the conversation reopens. Counting only the first resolution makes the team look fast while the problem persisted; counting until the final resolution can create a long tail. Decide on one rule, report the reopen rate beside it, and use the median rather than the average so a few multi-day cases do not hide what typical customers experience. First-contact resolution (FCR) complements this by measuring the share of issues solved in a single contact at all.
Key takeaways
- Resolution time is the elapsed time from a conversation opening to the moment it is marked resolved.
- Report the median and the 90th percentile; a few stalled or reopened chats inflate the average badly.
- Decide whether reopened conversations restart the clock or extend the original one, and apply the rule consistently.
- Time spent waiting on the customer (pending) is usually reported separately from time the team controlled.
- It differs from first-contact resolution, which asks whether the issue was solved in one contact, not how long it took.
02Why does resolution time matter?
Customers judge support on whether their problem got solved and how long it took, more than on the first reply. Resolution time exposes slow handoffs, missing permissions and policies that force agents to wait on other teams. On WhatsApp it also has a cost dimension: a conversation that drags across days usually means the 24-hour service window closes between replies, so the team must restart it with a paid template, and every extra service reply in India has been charged at ₹0.145 since 1 October 2026.
03 · How it works, step by step
How does resolution time work?
- Step 1
Fix the start and stop events
Start at the first customer message of the conversation; stop at the first status change to resolved. Store both as timestamps on the conversation, not as calculated values.
- Step 2
Separate pending time
Record every status change. Sum the time spent in pending (waiting on the customer) and on hold (waiting on a third party) so you can report gross and net resolution time.
- Step 3
Choose a reopen rule
Either keep the original start and stop at the final resolution, or treat a reopen after a set period (for example, 7 days) as a new conversation. Report reopen rate either way.
- Step 4
Report percentiles
Publish the median and P90 per queue and priority. Show the average only alongside them, because it is pulled up by the longest cases.
- Step 5
Find the slowest span
Break long conversations into waiting for assignment, agent work, waiting for internal teams and waiting for the customer. The largest span is where to act.
04Example: A Lucknow electronics store finds its slow span
A Lucknow electronics retailer's WhatsApp queue has a median resolution time of 55 minutes but an average of 9 hours. Breaking long cases into spans shows that refund requests sit in on hold for hours waiting on finance approval, and that pending time while customers find their invoice photo is counted as team time. Giving senior agents approval for refunds under a set amount and reporting net time cuts the refund P90 from 26 hours to 6, while the median barely changes.
05Resolution time in code
-- Gross and net resolution time (hours) per queue, last 30 days.-- status_events: conversation_id, status, entered_at, left_atSELECT c.queue,percentile_cont(0.5) WITHIN GROUP (ORDER BY EXTRACT(EPOCH FROM c.resolved_at - c.opened_at) / 3600) AS median_gross_h,percentile_cont(0.5) WITHIN GROUP (ORDER BY (EXTRACT(EPOCH FROM c.resolved_at - c.opened_at)- COALESCE(p.pending_s, 0)) / 3600) AS median_net_h,AVG(CASE WHEN c.reopen_count > 0 THEN 1 ELSE 0 END) AS reopen_rateFROM conversations cLEFT JOIN (SELECT conversation_id,SUM(EXTRACT(EPOCH FROM left_at - entered_at)) AS pending_sFROM status_eventsWHERE status IN ('pending', 'on_hold')GROUP BY conversation_id) p ON p.conversation_id = c.idWHERE c.resolved_at IS NOT NULLAND c.opened_at >= now() - interval '30 days'GROUP BY c.queue;
Net time subtracts the spans spent waiting on the customer or a third party.
06 · Common mistakes, and the fix
Common mistakes with resolution time
Closing chats to stop the clock
If agents are judged on resolution time, they may resolve chats that are not solved. Watch the reopen rate and CSAT next to the time, and review reopened chats in QA.
Mixing pending time into team performance
A customer who takes two days to send an invoice makes the team look slow. Report net resolution time without pending spans when judging the team.
Using the average alone
One case open for three weeks can double the mean for a small queue. Lead with the median and show the P90 to keep the long tail visible.
Changing the reopen rule mid-quarter
Switching how reopens are counted makes trends meaningless. Fix the rule, document it on the dashboard, and backfill if it must change.
07Resolution time: key facts and limits
- Starts
- First customer message of the conversation
- Stops
- Status set to resolved
- Best summary
- Median and P90, gross and net
- Main distortions
- Reopens, pending time, after-hours time
- WhatsApp window
- Free-form replies only within 24 h of the customer's last message
08Resolution Time FAQs
What is the difference between resolution time and first response time?+
Should resolution time use the average or the median?+
How do reopened tickets affect resolution time?+
Does pending time count in resolution time?+
09 · Tips from the bench
Best practices for resolution time
- Auto-move chats to pending when the agent asks the customer for something, so pending time is captured.
- Give first-line agents the permissions to solve common issues instead of escalating.
- Track resolution time per conversation tag to find the issue types that take longest.
- Follow up with an approved template if a pending chat goes quiet past the 24-hour window.
* Per-message rates for India, ex-GST: marketing, utility and authentication effective 1 July 2026; service messages ₹0.145 since 1 October 2026 (they were ₹0 until 30 September 2026). Volume commitments earn discounts — final rate is confirmed on your account; applicable GST extra. Rates for other countries differ (see the international rate table on /pricing).