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Glossary

Media Message

Messaging & templates

Definition
A WhatsApp message that carries an image, video, document, audio file or sticker instead of, or alongside, text.

What Media Message means

A media message is any WhatsApp message whose payload is a file — an image, video, document (such as a PDF invoice), audio clip or sticker — rather than plain text. Media can appear in a template header or in free-form session messages.

Media messages are common for sending receipts, product photos, tickets, catalogues and how-to videos. Each media type has size and format limits set by WhatsApp, and files are usually uploaded to obtain a media ID before being sent, or referenced by a hosted URL.

InfiQ supports media in templates and in the shared inbox, and offers a free media-size optimizer to help you keep attachments within WhatsApp's limits.

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